Disc is a pizza restaurant concept that serves rustic,
hand-tossed pizza to-go.
After extensive research into existing pizza restaurants and their identities, I found that most of them fall under either the upscale sit-down restaurant category, or the take-out and delivery sicilian pizza category. The goal of the disc concept is to brand a restaurant somewhat in the middle, targeting foodies who are on the go. The disc restaurant is designed to be within settings such as airport waiting areas, suitable for a traveling foodie when there's a delayed flight.
The simplicity of the design reflects the simplicity of rustic pizza, where the dough is made with the basic ingredients of water, flour, yeast, and salt. A cream and brown paper with natural fibery texture enhances the effect.
The use of manual handwriting further enhances the concept of the handmade, in that no two pizzas are the same just as no two handwritten letters are the same.
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